15:00-17:00 + AFTERWORK

Digital Product Passport - Unlock the potential of the new sustainability laws ...and turn them into profits.

Join us for the season's grand finale: Learn from industry experts, discover more innovative companies during our latest concept "Spotlight Express” and network at the afterwork mingle!

As new sustainability laws reshape the business landscape, Epicenter Store invites you to join us in exploring not only how to comply with these legal requirements but also how to transform them into profitable opportunities while contributing to a sustainable future.

This is your golden opportunity to gain insights from industry experts who are tackling these new laws head-on and skillfully turning them into lucrative business opportunities. And don't miss the chance to mingle and continue the conversation at our vibrant afterwork, where we toast to the path from compliance to prosperity.

The Program 15.00-16.30:

- Welcome to Epicenter Store. Carl Setterberg

- Meet our Moderator. Linda Pimmeshofer

- What's happening in the fashion industry. Konrad Olsson, Scandinavian MIND
- The new sustainability laws & why brands need to digitize. Staffan Olsson, GS1 Sweden

- How Connected Products and Digital Product Passports will Reshape Commerce. Natasha Franck, EON

 Insights from an early Digital Product Passport adapter, Malva Carlsson, Houdini Sportswear

- Insights into brands' perspectives, highlighting major questions and hesitations, and discussing the need for new business models. Helena Waker, CEO of Swedish Fashion District

- Perspectives from the secondhand market. Martin Hallander, Arkivet

Spotlight Express 16.30-17.00:

Following this, we have 30 minutes of "Spotlight Express" featuring exciting and innovative companies from Epicenter's ecosystem, offering sustainability solutions and eager to connect with our Retail community.

Season Grand Finale Afterwork & Mingle 17.00-18.00:

After the event, unwind at our relaxed afterwork, providing opportunities for networking and mingling. Take the chance to relax, share insights, and build valuable connections with like-minded individuals in the retail industry.


Our Speakers

Carl Setterberg
Head of Epicenter Store

With two decades of retail expertise and a passion for innovation, Carl Setterberg has a visionary force. He has spent 15 years shaping the landscape at H&M, working with tech, business development, and innovation. He has also founded several ventures in both Real Estate and Sports.

Carl is known for his curiosity and social skills and quickly sparks transformative conversations about pushing boundaries and embracing change.

As part of Epicenter - house of digital Innovation, Epicenter Store stands as a beacon of retail progression. Here, not only do we house a unique array of products and ideas, but we foster a community that thrives on collaboration, innovation, and growth. Beyond the retail space, Epicenter offers co-working zones, lively events, a top-level community, and invaluable advisory services that are designed to propel your company forward.

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Linda Pimmeshofer

After spending 20 years in the software industry, Linda believes that times have never been more exciting and challenging in the intersection between retail and tech. Her mission is to inspire possibilities and assist retailers through the journey of change. She is equally dedicated to fostering collaborations within the startup and partner community, collectively propelling the retail industry into the future.

Linda runs by the thesis that digitalization is not only automation but using intelligence in every process starting with customer insights. This approach ensures informed decision-making at every business step, enabling a personalized and relevant customer experience at every touchpoint. This strategic shift is not only essential for profitability but also imperative for long-term sustainability.

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Konrad Olsson
Founder and editor-in-chief, Scandinavian MIND

Konrad Olsson is the founder and editor-in-chief of Scandinavian MIND, a magazine and platform covering the intersection of lifestyle and technology. Konrad is one of Scandinavia’s most experienced magazine editors within fashion and design, as well as an established public speaker, moderator, and podcaster. He regularly advises companies and organisations on brand strategy, communication, and digital transformation.

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Staffan Olsson
Head of Public Affairs, GS1 Sweden

Staffan Olsson has extensive experience in supporting companies in improving their supply chains and efficiency in business relationships. This by changing and digitizing the way they interact with their trading partners and other companies by using information technology and standards.

Among Staffan's focus areas are
- Digital supply chains and traceability
- Understanding of how business requirements can be transformed into implementable standards
- Product passports based on open global standards

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Natasha Franck

Natasha Franck is Founder and CEO of EON. EON is a technology company with the mission to unlock the potential of the world around us. Like a CRM for products, EON's software enables brands to capitalize on products, turning each product into a revenue and data generating asset. EON's technology is leveraged by some of the world's largest global brands including Tapestry Group, Target Inc, Richemont Group, Net-a-Porter, Zalando and more.

Before founding EON in 2017, Natasha worked in smart cities at Delos and Jonathan Rose Companies, where she saw the impact and opportunity of the Internet of Things (IoT) and digital twin technology to reshape society and commerce. Natasha holds a Bachelor’s Degree from Georgetown University.

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Martin Hallander
CEO, Arkivet

Martin Hallander is an international retail executive with a background in sports and fashion. He thrives on challenging the status quo and navigating change with a digital mindset. Currently serving as the CEO of ARKIVET Second Hand, he is at the forefront of reshaping the traditional fashion industry by making it simple, inspiring, and profitable for women with a passion for fashion to circulate their wardrobes

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Helena Waker
CEO, Trade Partners Sweden & Stockholm Fashion District

Helena Waker is the CEO of Trade Partners Sweden and Stockholm Fashion District, two prominent business networks and platforms focusing on fashion and interior design. Spanning over 15,000 square meters, Stockholm Fashion District offers a wide range of clothing, shoes, and interiors.

With 140 permanent showrooms and over 600 brands, it is a bustling industry hub where professionals can connect, develop, and showcase their collections. Helena's interest for retail began at Nordiska Kompaniet (NK), and she has previously built up her own retail business, Lekia. Currently, she serves as a board member of ICC Sweden and The Nordic Textile Academy and participates in various development projects within the aforementioned industries.

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Malva Carlsson
Houdini Sportswear

Malva Carlsson leading regeneration work at Houdini Sportswear, a progressive and rapidly growing Swedish outdoor brand and a trailblazer in corporate responsibility.

Malva is working with the Houdini ecosystem and the journey towards circular and regenerative. Houdini Sportswear are outdoor company based in Stockholm, pushing the boundaries of how outdoor clothing is made.

Houdini’s purpose and vision is about inspiring and enabling mankind to reconnect to nature, to lead a healthier and happier lifestyle in partnership with nature, to evolve as individuals and form a prosperous society on a thriving planet, for us and future generations.

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Please note that the etrance to Epicenter Store is situated on Regeringsgatan 61 A. Welcome!

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The world's first and only experimental hub for retailers.